Object Recognition


Our core technology is powered by neural networks, a game-changing innovation in Computer Vision that excels in detecting objects within shelf images, and classifying these images with unparalleled accuracy. Modeled on the brain’s visual cortex, our deep learning architecture trains on vast amounts of shelf image data to recognize fine-grained differences between objects, overcoming challenges like poor light, reflection, background clutter and partial obstruction.



Trax digitizes the physical world of retail.\nIn 2010 Trax introduced a revolutionary new image recognition technology to the consumer goods industry. Our purpose was twofold – to raise awareness of the significance and value of image recognition and to drive greater efficiencies and effectiveness for consumer goods companies. For the first time, sales representatives could receive detailed product and category information including out-of-shelf, share of shelf, planogram, pricing and promotiona

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